Cash is oxygen to business.

And, like every other facet that makes up your business ecosystem, there’s no quick fix when you’re under water and your tank is running on empty. Only finance smarts applied consistently using real time data and systems can help your business get back to the surface with excess oxygen.

As accountants, we learn the fundamentals of managing this most valued resource. And, it’s the art of communicating what’s really going on with your cash that’s the key to helping you make the decisions that help you keep more of the cash you work so hard to make.

Our Cinch team comes with real word, hands on commercial experience which puts you in safe hands for not only staying alive in business but flourishing the way you want to.

Our smarts are not just about pushing your customers to pay earlier, driving them to think hard about whether you care more about them or their money. It’s about the careful planning and management, and the clear and consistent communication with your customers, suppliers and even your own family (never forget about yourself!) that creates the environment for cash to stick to you.

How do we do this?

1. Ensure your accounts are up-to-date and accurately recorded for timing and account allocation.
2. Set up your cash management systems and customer communications to win.
3. Keep your accounting simple.
4. Understand your businesses cash cycles so you know how much you need in reserves.
5. Separate your business and personal finances – paying yourself first.